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​How to Attract and Retain Great Employees

By admin temp 10 months ago

Employee turnover is expected to rise to 35% in 2023, and businesses are turning their attention to employee retention efforts. The results of a strong onboarding strategy are an increase in retention by 82%, and that’s not the only benefit! New employees’ productivity typically increases by 70%, doubling the impact on the company.

  • Onboarding kits are all the rage! - Create your own custom Swag Box or bag of quality branded items your employees will use at work as well as off hours. Items like custom embroidered polos and jackets, branded notebooks and pens are ideal products to welcome them and show you care. Custom brand a welcome box or bag to put it all in and you’ve got an excited employee.
  • Personalised Drinkware - Most of our laser engraved drink bottles and coffee cups can be personalised with your employee’s name.
  • Technology Gifts are hot products – Businesses are investing billions in technology; it’s no wonder this is the fastest growing promotional products category. Your staff will used and appreciate a branded power bank, mousepad, head phones or phone charger.
  • Eco-consciousness is top of mind and demand for sustainable products has increased. Select a gift item that sets the tone of the company culture with eco-friendly and reusable branded products. Everything from pens made of coffee grinds, bamboo notebooks to lunch boxes made of wheat fibre. Check out this range of eco-friendly options to put your brand on.

How to Benefit From a Surprise and Delight Marketing Campaign

By Pipi Admin 4 years ago

Who doesn’t like a surprise? Especially now, anything that is out of the dull norm and can put a smile on our face is welcome. If a gift certificate showed up in your email box or a present in the mail (or anything in the mail) you would likely show some appreciation toward the company that sent it. You would probably take some sort of action which is the end game to delight marketing.

Goodwill and loyalty can go along way these days. The premise of surprise and delight is to build a strong emotional connection between consumers and the brand or product. Nothing says, “I Care,” more than a thoughtful gift!

This also works wonderfully with supporting staff and partnerships during trying times. Letting them know you value them and, “We are all in this together” is huge.

Promotional products are perfect for these sorts of campaigns. The best campaigns are those that create affinity, delivered to someone who is not expecting anything with no strings attached. It should be viewed as a gift. That does not mean it has to be high priced. A branded coffee mug with a positive message or a humble pen with a “We are thinking of you” message goes a long way. It is about the thought and the perceived value. Everyone can use a pen.

In times of working at home or social distancing, here are some high valued gifts to consider.

  • Coffee Cups and Drink ware – Great branding areas and high perceived value and use.
  • Chip Bag Clip – Yes, we have all been indulging and these will get used more often than you think.
  • Microfibre clothes – To wipe down phones, work spaces, screen etc.
  • Branded mouse pads – Some even have phone chargers built in. Great place for positive messaging.
  • Branded Blanket – Winter is upon us and this would be a great surprise.
  • Cheese boards – Always a great gift idea. Suggest using at your next Zoom meeting.
  • Coasters – Working from home, these get a lot of use. I personally have 3 coffees around the house somewhere…all on coasters of course.
  • Anything tech – From power banks to phone chargers, Bluetooth speakers to accessories, these would be welcomed gifts.Plush Toys – A branded stuffed Kiwi would put a smile on anyone’s face, and I am sure sit proudly at their office or home office.Anything eco-friendly. Bags, cups, bottles, pens, we have a huge selection of eco-friendly options.

Whatever the campaign or message you want to get out to customers, clients, staff or partners, including a promotional product can make it a remarkably successful and powerful message campaign.

Check out our new product for 2020. Contact us for any ideas. https://issuu.com/trendscollection/docs/pipipromotional_newtrends2020?fr=sMTRiMzEyOTQyNjE

How to Build the Best Swag Bag for Your Next Event

By 5 years ago

As a kid the highlight of the party was most times the “goodie bag.” That hasn’t changed as adults at conferences or events we look forward to the mystery and excitement of the event bag. Done right, your guests and attendees will remember you and the event for years to come.

I still use a favourite silver stylus pen that I got from a conference years ago and remember the host fondly. The bottom line is to give out branded items that are useful and memorable.

Here are some tips to ponder when putting your next swag bag together or selecting a promo product to give out at your trade booth.

  • Bigger is not always better. Keep your logo small and subtle. People are more apt to wear a T-shirt or use a drink bottle when your logo is not a neon sign. A tasteful laser engraving or embroidery on a shirt pocket can go a long way.
  • Be original and think outside the typical.Choose a product with flair or relevance to your end user. If you are a high-tech company, brand a Bluetooth speaker, earphones or phone accessory. If you’re in tourism, try a luggage tag, backpack or travel thermal mug. Your product should also evoke whether you are a fun or serious brand.
  • Focus on quality over quantity. It is better to have one high quality gift than lots of little items that end up in the bin. Give a branded gift that people will really use, vacuum drink bottle, phone charger or nice notebook and pen combo.
  • Start with a smart bag. Make the bag itself stylish to keep and use. Jute bags are popular and eco-friendly but also consider a cooler bag, backpack or messenger bag.There are so many to choose from. These have larger print areas so you can create a conference design or message as well as brand with a logo.
  • Ask around. Try to cut costs by ask partners for swag to fill your bag with.They might also pay for an upgraded bag or product if you offer to put their logo on them.
  • Give virtual gifts such as a subscription to a service like Luminosity, featuring online brain games or to a relevant discount coupon or gift certificate in your industry.
  • Put in something for the kids. What’s the first thing the kids say when you come back from a trip away? “What did you get for me!” Put in something for them and you will be eternally thanked .A branded fidget spinner, temporary tattoo, light up yoyo are popular, and who knows, the adults may end up playing and having a competition with some fun stuff.
  • Cut down on the paper products. If you are giving out big catalogues or mounds of printed materials, load it instead on a usb keychain they can refer to and keep for their own use.

Swag bags and branded giveaways are great ideas. Make your next one relevant, quality and something that will make a lasting impression.

Contact us for ideas

Top Tips on Eco Branding

By Pipi Admin 5 years ago

It’s not just a way to get attention, advertising while supporting environmental issues is an important part of your brand strategy. If your brand is about sustainability, then you need eco-friendly promotional products to go along with that message and to enhance your support.

Your brand is more than your logo, it taps into the emotion of your target market.What matters to them and what do you stand for.Corporate expectations are high these days.

Some things to be mindful of when developing your eco branding strategy.

  • Try to create Net Positive Products and Service Environments – Items and ideas that are helpful, resourceful, reusable and sustainable.
  • Purpose beyond profit – Make your social and environmental message as important as your bottom line.It will pay back in the long run.
  • Gain support from your team.Make sure they know your sustainable message and promote it.They are your brand ambassadors.Brand a positioning statement with your staff, investors, stakeholders and your community so they know what matters to you and why. Promotional products are key to doing this with your mantra branded on jute bags, reusable coffee cups and drinkware, caps and t-shirts.
  • Innovation – Think outside the box at what you can change to be more socially ethical or environmentally sustainable.
  • Show, don’t tell – Create events in your business or community such as beach clean ups, community planting etc.Encourage sustainability with branded eco products.
  • Encourage Action – Create an HR program with employees that praises and rewards eco-friendly ideas and actions.Every little bit helps.

Check out these great Eco-friendly, recycled and reusable promotional product ideas.

New Products

By Pipi Admin 5 years ago

Preview of some of our new products


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Blog and News Section

​How to Attract and Retain Great Employees

By admin temp 10 months ago

Employee turnover is expected to rise to 35% in 2023, and businesses are turning their attention to employee retention efforts. The results of a stron...

How to Benefit From a Surprise and Delight Marketing Campaign

By Pipi Admin 4 years ago

Who doesn’t like a surprise? Especially now, anything that is out of the dull norm and can put a smile on our face is welcome. If a gift certificate...

How to Build the Best Swag Bag for Your Next Event

By 5 years ago

As a kid the highlight of the party was most times the “goodie bag.” That hasn’t changed as adults at conferences or events we look forward to t...

Top Tips on Eco Branding

By Pipi Admin 5 years ago

It’s not just a way to get attention, advertising while supporting environmental issues is an important part of your brand strategy. If your brand ...

New Products

By Pipi Admin 5 years ago

Preview of some of our new products...