As a kid the highlight of the party was most times the “goodie bag.” That hasn’t changed as adults at conferences or events we look forward to the mystery and excitement of the event bag. Done right, your guests and attendees will remember you and the event for years to come.
I still use a favourite silver stylus pen that I got from a conference years ago and remember the host fondly. The bottom line is to give out branded items that are useful and memorable.
Here are some tips to ponder when putting your next swag bag together or selecting a promo product to give out at your trade booth.
- Bigger is not always better. Keep your logo small and subtle. People are more apt to wear a T-shirt or use a drink bottle when your logo is not a neon sign. A tasteful laser engraving or embroidery on a shirt pocket can go a long way.
- Be original and think outside the typical.Choose a product with flair or relevance to your end user. If you are a high-tech company, brand a Bluetooth speaker, earphones or phone accessory. If you’re in tourism, try a luggage tag, backpack or travel thermal mug. Your product should also evoke whether you are a fun or serious brand.
- Focus on quality over quantity. It is better to have one high quality gift than lots of little items that end up in the bin. Give a branded gift that people will really use, vacuum drink bottle, phone charger or nice notebook and pen combo.
- Start with a smart bag. Make the bag itself stylish to keep and use. Jute bags are popular and eco-friendly but also consider a cooler bag, backpack or messenger bag.There are so many to choose from. These have larger print areas so you can create a conference design or message as well as brand with a logo.
- Ask around. Try to cut costs by ask partners for swag to fill your bag with.They might also pay for an upgraded bag or product if you offer to put their logo on them.
- Give virtual gifts such as a subscription to a service like Luminosity, featuring online brain games or to a relevant discount coupon or gift certificate in your industry.
- Put in something for the kids. What’s the first thing the kids say when you come back from a trip away? “What did you get for me!” Put in something for them and you will be eternally thanked .A branded fidget spinner, temporary tattoo, light up yoyo are popular, and who knows, the adults may end up playing and having a competition with some fun stuff.
- Cut down on the paper products. If you are giving out big catalogues or mounds of printed materials, load it instead on a usb keychain they can refer to and keep for their own use.
Swag bags and branded giveaways are great ideas. Make your next one relevant, quality and something that will make a lasting impression.
It’s not just a way to get attention, advertising while supporting environmental issues is an important part of your brand strategy. If your brand is about sustainability, then you need eco-friendly promotional products to go along with that message and to enhance your support.
Your brand is more than your logo, it taps into the emotion of your target market.What matters to them and what do you stand for.Corporate expectations are high these days.
Some things to be mindful of when developing your eco branding strategy.
- Try to create Net Positive Products and Service Environments – Items and ideas that are helpful, resourceful, reusable and sustainable.
- Purpose beyond profit – Make your social and environmental message as important as your bottom line.It will pay back in the long run.
- Gain support from your team.Make sure they know your sustainable message and promote it.They are your brand ambassadors.Brand a positioning statement with your staff, investors, stakeholders and your community so they know what matters to you and why. Promotional products are key to doing this with your mantra branded on jute bags, reusable coffee cups and drinkware, caps and t-shirts.
- Innovation – Think outside the box at what you can change to be more socially ethical or environmentally sustainable.
- Show, don’t tell – Create events in your business or community such as beach clean ups, community planting etc.Encourage sustainability with branded eco products.
- Encourage Action – Create an HR program with employees that praises and rewards eco-friendly ideas and actions.Every little bit helps.